Albertsons Boise Open presented by Kraft Distributes More Than $1 Million to Local Charities

(BOISE, ID – February 2, 2011) – Mike Clawson, Albertsons president, Intermountain West Division, announced today the 2010 Albertsons Boise Open presented by Kraft generated more than $1 million for charity for the fourth straight year. In all, more than 100 non-profit organizations in the Treasure Valley will benefit from the event. The tournament, an annual event on the PGA TOUR’s Nationwide Tour, has now raised more than $11.8 million for charity in its 21-year history – that’s more money generated for charity than by any other Nationwide Tour event.

Albertsons and the tournament identified the event’s 2010 primary beneficiaries through an application process. As primary beneficiaries, the following organizations will each receive $25,000:

• Boise Rescue Mission
• Boise Urban Garden School (BUGS)
• Children’s Home Society of Idaho
• Family Advocates
• Giraffe Laugh Early Learning Center
• Girl Scouts of Silver Sage Council
• Girls on the Run – Treasure Valley
• Salvation Army, Boise

In addition, each year Albertsons, its parent company SUPERVALU and the tournament provide local non-profit organizations the opportunity to sell tournament tickets and keep 100% of their sales revenue through the Hillshire Brands TICKETS Fore CHARITY™ program. This year, 100 organizations generated more than $655,000 in ticket sales. Those organizations also shared – based on their percentage of overall sales – in an additional Bonus Pool of $50,000 provided by Albertsons and Hillshire Brands.

Again this year, the tournament also provided $16,000 to the Idaho Lacrosse Association, $5,000 to the golf program at Boise State University and $5,000 to the First Tee Chapter of Idaho. First Tee’s mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

The future stars of the PGA TOUR will return to Boise for the 22nd annual Albertsons Boise Open presented by Kraft September 12-18, 2011 at Hillcrest Country Club. Tickets are on sale now at www.albertsonsboiseopen.com, and again through the Hillshire Brands TICKETS Fore CHARITY program, 100% of all ticket sales will go directly to local charities. Non-profit organizations interested in taking part in the Hillshire Brands TICKETS Fore CHARITY program or in learning about additional tournament funding opportunities should visit www.albertsonsboiseopen.com/charity.

The Albertsons Boise Open presented by Kraft is produced by Jeff Sanders Promotions, Inc.

About SUPERVALU INC.
SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with estimated annual sales of $38 billion. SUPERVALU serves customers across the United States through a network of approximately 4,280 stores composed of approximately 1,160 traditional retail stores, including 813 in-store pharmacies; 1,210 hard-discount stores, of which 876 are operated by licensee owners; and 1,910 independent stores serviced primarily by the company’s traditional food distribution business. SUPERVALU has approximately 150,000 employees. For more information about SUPERVALU visit www.supervalu.com.

About the Nationwide Tour
Founded (1990), owned and operated by the PGA TOUR, the Nationwide Tour identifies those players who are ready to compete and win on golf’s biggest stage. As the official proving ground of the PGA TOUR, more than two out of three PGA TOUR members are Nationwide Tour alumni. Tour alumni have won 288 PGA TOUR titles, including 13 majors and four PLAYERS Championships. Twenty-five PGA TOUR cards will be at stake over the course of 26 events in 2011. Nationwide Insurance is the umbrella sponsor of the Nationwide Tour through 2012. The PGA TOUR, through the efforts of its three tours and their tournaments, sponsors, players and volunteers, supports over 3,000 local charities and has surpassed $1.6 billion in charitable giving. To learn more about the PGA TOUR and Nationwide Tour and to follow the season-long quest for a PGA TOUR card, visit PGATOUR.COM.

About Jeff Sanders Promotions, Inc.
Jeff Sanders Promotions, Inc. (JSP) is a national leader in the golf event management industry. Founded in 1989 by former University of Oregon All-American golfer and PGA TOUR member Jeff Sanders and based in Portland, Ore., JSP has produced more than 200 events across the country that have been responsible for generating more than $55 million for non-profit organizations. For more information, please visit www.jspgolf.com.

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